Why They Buy: Applying the Art of Re-presentation to Our Business Correspondence

advertising appeal aspects association of ideas attention B. F. Goodrich BIBLIOGRAPHY SUPPLEMENTING CHAPTER business letters CAVEAT EMPTOR Cicero color commerce communications Company consider corporation or organization corre correspondents courtesy create daily mail David Hume desire dictated effect emphasis English envelope example executives favorable mental attitude feel firm friendship in business give good-will HARVARD CLASSICS human impression individual letter writers letter-writer letterhead live manufacturers means ment mind Miniver Miniver Cheevy modern business ness never opening paragraph Outline of History paper pen-written phrases physical pidgin profit prospect re-present reader recipient reply rule sales letters salesmen Samuel Johnson sell sentences sion Story of Mankind thing thought tion trade triangle typewriter volume write better letters written word wrote