Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in OrganizationsMeetingminds Publishing, 2006 - 376 pages Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations. |
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andand approach associated assumption BEHAVIOUR BEHAVIOUR behavioural change bell curve broken windows butterfly effects Champions network Change Champions change management programme chapter collaboration communication connections conventional create cultural change Customer Relationship Management described deviance diffusion Duncan Watts effect example Fooled by Randomness formal frame frameworks going graph happen ideas implementation individuals infection influence initiatives input inside the organization judgement Kevin Bacon label language leadership team linear look management of change MATTHEW EFFECT mechanisms meetings mindset Monique nodes non-linear norms organization chart organizational peer-to-peer perhaps plumbing system power law problem processes and systems rational resistant to change reward role routines sales force sceptical sciences share small set small worlds smart mobs social SOCIAL BOOKMARKS SOCIAL PROOF spread things tipping points trigger tsunami understand VIRAL CHANGE visible what's