Library of Advertising, Volume 3

Front Cover
Axel Petrus Johnson
Cree Publishing Company, 1911
 

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Page 189 - We find it impossible for the dairy farmer to pay $50 per acre rent and come out on the right side of the ledger at the end of the year.
Page 322 - Therefore, it is not possible to lay down a hard and fast rule...
Page 32 - ... and no attempt has been made to go into the details of any of the different methods.
Page 301 - Wolf! Wolf!" when there was no wolf. He is a false-alarmist and no one will believe him when the wolf does come. On the other hand the speaker who fails to give importance where importance is due stands in the same "Shurter, Speeches and Orations of Henry W.
Page 156 - Our experience to date has taught us that electrification points to three principal places where economy of operation can be secured, and in the order of their importance they may be mentioned as follows : 1 . Saving in fuel. 2. Saving in motive-power maintenance and repairs. 3. Saving in train miles. Assets created by electrification, which may at times be controlling factors, as, for example, the reclamation of city terminal property, after the removal of gas and smoke by the elimination of steam...
Page 113 - Refinement and crowding are necessarily at variance. The overcrowded store must lose its air of refinement.
Page 40 - Call. ..£. merit stores (and they are of extremely rare occurrence) will usually be found to be due to one of two causes...
Page 44 - popular price" store. The numerical superiority of this second class, as well as the fact that it spends by far the most aggregate money for merchandise, is responsible for the fact that there are a greater number of "cheap...
Page 136 - ... is shown by the following quotation from a recent issue of the monthly magazine of a reputable advertising agency: "Don't waste time thinking of human nature, you will find that we are all marvellously alike.

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