Creative Action in Organizations: Ivory Tower Visions and Real World VoicesCameron M. Ford, Dennis A. Gioia SAGE, 1995 M07 18 - 400 pages Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization. |
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academic achieve Amabile ambiguity approach associated beliefs challenge Coca-Cola Enterprises cognitive collaboration communication context Copenhagen Business School corporate crea create creative action creative acts Creative Behavior creative ideas creative individuals creative person creative process creative solutions creativity and innovation creativity in organizations creativity research creativity training creators culture diet Coke divergent thinking domains efforts employees encourage enhance environment environmental essay example experience facilitate feedback focus focused goals important individual creativity industry influence insight interaction interest involved Journal knowledge leaders leadership LUBART MacKinnon ment motivation multiple novel opportunities Organizational Behavior organizational creativity organizational culture organizational innovation outcomes Pennsylvania State University Pitney Bowes practitioners problem professional Professor Psychology reward risk Rutgers University skills social solving Starbuck strategic structure success task thinking tion top management University vision Woolworth