Public Opinion

American Political analysis attitude change attitudes and opinions bandwagon effect basic believe campaign candidates chapter citizens cognitive communication consistent critics democracy democratic dichotomous question direct democracy economic effects election elite endorsements example fact factors favor functions funnel of causality Gallup George Gallup governmental human important individual influence interest interviews Journal leaders less Literary Digest majoritarian majority mass media matter means networks newspapers nomic number of persons officials opinion change opinion formation opinion holding Opinion Leadership opinion-policy process organization party patterns policymakers political behavior political culture political opinions Political Science polling pollsters predict presidential Press pressure probably programs psychological Public Opinion Quarterly public policy questions radio reason relevant religious reported Republican responses role sample Social Psychology society stimuli Survey Research television theory tion University V. O. Key values views vote voters York