New Directions in Research on E-commerce

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Charles William Steinfield
Purdue University Press, 2003 - 356 pages
It's a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with. Current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applications and technologies. Charles Steinfield calls instead for an examination of how e-commerce influences fundamental relationships between consumers and firms, across firms, and between firms and the larger society in which they operate. New Directions in Research on E-Commerce offers an international group of scholars and practitioners representing eight countries at the cutting edge of electronic commerce. The essays are divided into four basic topics: understanding consumer responses to Internet stores; market structure and business-to-business e-commerce; e-commerce and industry structure case studies; and social and policy concerns in e-commerce. Collectively, they will help researchers, business leaders, and policy makers to arrive at informed, stable approaches to an essential facet of contemporary life.

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well informative artical... the idea of ecommerce and its benifits are well published. the relation between the firms and the ecommerce are explained.


Internet Retail Store Design How the User Interface Influences Traffic and Sales
Consumer Trust in an Internet Store A CrossCultural Validation
The Internet and Consumer Buying Behavior A Research Framework and Analysis
The Impact of Perceived Channel Utilities Shopping Orientations and Demographics on the Consumers Online Buying Behavior
Market Structure and BusinesstoBusiness ECommerce
The Effects of Electronic Commerce on the Structure of Intermediation
Intermediaries and Trust on the Internet The Use and Prominence of Trusted Third Parties and Privacy Statements
Between Flexibility and Automation Evaluating Web Technology from a Business Process Perspective
Cybermediation in Auto Distribution Channel Dynamics and Conflicts
Electronic Commerce and the Implications for Market Structure The Example of the Art and Antiques Trade
Emerging Patterns from the Dynamic Capabilities of Internet Intermediaries The Case of the PC Industry
Social and Policy Concerns in ECommerce
The Evolution of the Digital Divide How Gaps in Internet Access May Impact Electronic Commerce
Community Level Socioeconomic Impacts of Electronic Commerce
Interoperability and Electronic Commerce A New Policy Framework for Evaluating Strategic Options
About the Authors

Computer Mediated Markets An Introduction and a Preliminary Test of Market Structure Impacts
ECommerce and Industry Structure Case Studies

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Page 28 - Issues of how people use the technology become critical as businesses and retailers attempt to exploit the boom in marketing. There are large differences between a physical store and its electronic counterpart. A help button on the home page of the Web shopping site replaces the sales clerk's friendly advice and service. The familiar layout of the physical store becomes a maze of pull-down menus, product indices and search features. Now more than ever, the promise of electronic commerce and online...

About the author (2003)

Charles Steinfield has been a visiting professor and researcher at a number of institutions, including the Institut National des Telecommunications in France, Delft University of Technology in the Netherlands, Bellcore, and the Telematica Instituut in the Netherlands. His research interests focus on the social impacts of new communication technologies. Professor Steinfield is co-author, with Thomas Baldwin and D. Stevens McVoy, of Convergence: Integrating Media, Information, and Communication, which received the Cable Book of the Year Award by the National Cable Television Association in 1997, and co-editor of European Telecommunications in Transition: Policies, Technologies, and Services in the European Community and Organizations and Communication Technology. He has also served as editor of special issues of the Journal of Computer Mediated Communication, Electronic Markets, Communication Research, and Information Systems Research.

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