Fables Of Abundance: A Cultural History Of Advertising In AmericaBasic Books, 1995 M11 3 - 416 pages Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States. |
Contents
| 1 | |
| 15 | |
| 17 | |
2 The Modernization of Magic | 40 |
3 The Stabilization of Sorcery | 75 |
4 The Disembodiment of Abundance | 102 |
Part II The Containment of Carnival | 135 |
5 The Merger of Intimacy and Publicity | 137 |
8 Trauma Denial Recovery | 235 |
Part III Art Truth and Humbug | 259 |
9 The Problem of Commercial Art in a Protestant Culture | 261 |
10 The Courtship of AvantGarde and Kitsch | 299 |
11 The Pursuit of the Real | 345 |
12 The Things Themselves | 379 |
Notes | 415 |
| 477 | |
Other editions - View all
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Limited preview - 1995 |
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Limited preview - 1995 |
Common terms and phrases
abundance aesthetic agency American appearances artists authenticity became become began beginning belief body called celebrated century civilization claimed Collection commodity Company consumer consumption copy copywriter corporate created critics culture desire developing discourse early economic effects effort emerging example executives experience expression feeling figure George History human idea idiom images imagination industry James John least less living London look magazine magical managerial March mass material matter meaning mind moral national advertising nature never objects observed organized painting past patent medicine peddler play popular possible presented Printers professional progress promoted Protestant Quaker remained rhetorical seemed selling sense social society sought standard success suggested things thought tion trade tradition transformation turned University values vision Walter wanted women writers wrote York young