From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing TourGoalMinds, Inc., 2002 - 143 pages Based on personal experience (including an 11-city tour), research, and interviews with booksellers, publicists, and authors, this authoritative book shows you how to profit by autographing your books at book signing events. It takes you from developing an itinerary for a book signing tour to evaluating profits. Hundreds of how-to tips, checklists, website references, and a trip book. |
Contents
Focus on the Outcome | 13 |
Know the Score | 19 |
Put on a Good Show | 27 |
Make Them Remember You | 41 |
Plan Your Project | 49 |
Make Contact | 61 |
Chapter 7 Expose Yourself | 73 |
Chapter 8Save Your Money | 97 |
Chapter 9Become a Road Warrior | 109 |
Chapter 10Complete an After Action Report | 121 |
Appendix | 127 |
CItinerary and Expense Log | 134 |
Common terms and phrases
American Automobile Association audi audience Barnes and Noble Book Sales book signing tour bookseller bookstore calendar Check cold calling color Communication Skills Instantly community relations copy cover Dorothy Howell driving focus friends give goal GoalMinds host ideas Impulse Buying interest Internet itinerary Keep lock lodging look manager media interviews ment Millennium Primer motel Native American newspaper offer opportunity person phone number plastic prepared promoting your book publisher questions radio talk show release Remember road Road Warrior Rockefeller Center schedule a book sell sell technique seminar sign extra signing event SIGNING TO BEST someone speaking stations successful book sign tape telephone things Think tion Toastmasters International topic Travelodge trip book write