 | William A. Cohen - 1996 - 598 pages
...of problems, opportunities, and threats. 457 ROAD MAP A marketing plan acts as a road map in getting you from where you are now to where you want to be: successful, profitable, and making lots of money from the product you are thinking of introducing.... | |
 | Chris Floyd - 1997 - 300 pages
...position. Next go through each cluster and identify what you need to do and what resources you need to get you from where you are now to where you want to be, and when you want to be there. The template in Figure 4.5 (page 63) gives generic strategies for each principal... | |
 | Lisa J. Scheinkopf - 1999 - 274 pages
...initial action with all of the objectives. You are going to define the process that, when executed, will take you from where you are now to where you want to be. An objective of the transition tree. i ? The first action verbalized. ' My picture is hanging straight... | |
 | Anne Gregory - 2000 - 196 pages
...is the foundation upon which a tactical programme is built. Strategy is the principle that will move you from where you are now to where you want to be. It is sometimes called 'the big idea'. Sometimes it is: it can be an all-embracing concept. Sometimes... | |
 | 2001 - 340 pages
...Technology You could use some form of map (this could come out of the business discovery process) to get you from where you are now to where you want to be. You need to know that any developments you undertake today are sufficiently scaleable to grow to meet... | |
 | Ann Leach, Michelle Beaulieu Pillen - 2004 - 292 pages
...exercises!" responds Ann. "We include exercises throughout the book that challenge you to reflect, to stretch from where you are now to where you want to be, and to take action. We encourage you to write down your thoughts and responses, and we strongly suggest... | |
 | Edward F. Droge - 2005 - 320 pages
...your commitment to change, to reinvent yourself. It is a path, a route designed just for you, a route that will take you from where you are now to where you want to be. Review it often. On the top of each page you will write: "I learn best by ." More than one response... | |
 | Mark McElroy - 2005 - 316 pages
...These questions examine what needs to be done and explore a way to do it. They help you build a bridge from where you are now to where you want to be. and, more often than not, catching myself falling into routines, failing to take best advantage of opportunities... | |
 | L. L. C. Powerful Coaching - 2005 - 384 pages
...road map is the plan you developed to achieve your goal. This map is your best guess on how to get from where you are now to where you want to be. And because it is a guess, it is likely not perfect. Feedback is one of the road signs you can use to guarantee... | |
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For instance, in one major multinational telecommunications company, literally hundreds of managers had the word 'strategy' in their job titles. But no-one had actually even defined what the word meant. A conventional definition (definition A) of the... 
