The conquest of cool : business culture, counterculture, and the rise of hip consumerism
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
Print Book, English, 1998
Pbk. ed View all formats and editions
University of Chicago Press, Chicago, 1998
History
287 pages : illustrations ; 24 cm
9780226260129, 0226260127
41587520
1. A cultural perpetual motion machine: management theory and consumer revolution in the 1960s
2. Buttoned down: high modernism on Madison Avenue
3. Advertising as cultural criticism: Bill Bernbach versus the mass society
4. Three rebels: advertising narratives of the sixties
5. "How do we break these conformists of their conformity?"" creativity conquers all
6. Think young: youth culture and creativity
7. The varieties of hip: advertisements of the 1960s
8. Carnival and Cola: hip versus square in the Cola wars
9. Fashion and flexibility
10. Hip and obsolescence
11. Hip as official capitalist style