The attention economy : understanding the new currency of business
Publisher Fact Sheet Argues that attention is the scarcest element in today's economy, & provides a comprehensive picture of attention & its implications for business, organizations, & individuals
1 online resource
78392057
THE ATTENTION ECONOMY
Understanding the New Currency of Business
By THOMAS H. DAVENPORT JOHN C. BECK
HARVARD BUSINESS SCHOOL PRESS
Copyright © 2001 Accenture. All rights reserved.
ISBN: 1-57851-441-X
Contents
Preface............................................................vii1 A NEW PERSPECTIVE ON BUSINESS Welcome to the AttentionEconomy..............................................................x2 ATTENTION, THE STORY SO FAR What Attention Is and Isn't..........163 DOING A NUMBER ON YOU The Measurement of Attention...............344 FROM AMOEBAS TO APES The Psychobiology of Attention..............545 LUDDITES BEWARE Attention Technologies...........................726 THE HIDDEN PERSUADERS Lessons from the Attention Industries......927 EYEBALLS AND CYBER MALLS E-Commerce and Attention...............1128 COMMAND PERFORMANCE Leadership and Attention....................1349 FOCUSED CHOICES AND GLOBAL RESOURCES Strategy and Attention.....15210 OFF THE ORG CHART Organizational Structure and Attention.......17011 "YOU'VE GOT (LOTS AND LOTS OF) MAIL" ManagingInformation, Knowledge, and Attention..............................18812 FROM MYOPIA TO UTOPIA The Future of the Attention Economy......204Notes..............................................................223Index..............................................................231About the Authors..................................................255
Includes index
Title from title screen
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