Front cover image for The secret of the secret : unlocking the mysteries of the runaway bestseller

The secret of the secret : unlocking the mysteries of the runaway bestseller

Explores the success of "The Secret," including what it is, where it came from, and what makes the idea so appealing
Print Book, English, 2007
Thomas Dunne Books/St. Martin's Press, New York, 2007
Nonfiction
viii, 212 pages ; 22 cm
9780312377908, 0312377908
144327889
Introduction: The secret is out
Why the secret, and why now?
From down under to on top : how the secret spread
A culture of hope
Does it work?
The ideas behind the secret
Wallace Wattles & Co
What the @% & *$ does science have to do with the secret?
From Buddha to the Bible : religious roots of the secret
Geniuses, philosophers, madmen, and robber barons : did they really know the secret?
Creative types
Beethoven, Shakespeare & Emerson
Men who changed a century
Thomas Edison, Winston Churchill and Einstein
The secret business of money
Andrew Carnegie, William Clement Stone, Henry Ford
Conclusion: Are we a secret society?