Front cover image for America's right turn : how Conservatives used new and alternative media to take power

America's right turn : how Conservatives used new and alternative media to take power

"America's Right Turn takes a close look at liberals' conspiracy theories, weighs the prospects for Al Franken's new liberal radio venture, Air America, and puts Al Gore's new TV network under the same scrutiny. Save your money, say authors Richard A. Viguerie and David Franke - you're barking up the wrong tree. Citing the conservative experience, they show liberals exactly what they must do to regain the power they once held. But the medicine they prescribe is tough, and not the easy answers many liberals want to hear." "At the same time, Viguerie and Franke warn conservatives that they are making two critical mistakes today - mistakes that can return the liberals to power in a closely divided nation." "The advice comes from two Washington insiders with impeccable credentials. Richard A. Viguerie started the conservatives' alternative media revolution in the 1960s and '70s, and is credited by liberals and conservatives alike for transforming American politics. David Franke is one of the original founders of the conservative movement, with a lifelong career in alternative media."--BOOK JACKET
Print Book, English, ©2004
Bonus Books, Chicago, ©2004
History
viii, 375 pages : illustrations ; 24 cm
9781566252522, 1566252520
55502696
Two media revolutions transform the world
The media revolution of 1517
The media revolution of 1776
The recipe for creating a new mass movement
The conservative revolution begins
1955 : a liberal hegemony over America
The birth of a movement
1964 : this is what happens when the other side controls the mass media
Conservatives test a new secret weapon
The new and alternative media bring the conservative movement to power
Using direct mail to build the movement and elect Reagan
Liberals wake up
The talk radio revolution
The tv revolution in news and talk
Conservatives in print : newspapers, magazines, books
The Internet empowers the individual
Liberals in cyberspace
Booknotes episode and transcript Program air date: September 5, 2004